Sponsorship &
Patronage
This is not another line on your budget: it is a budget you already have, better spent. A track day instead of the usual away day, a CSR commitment worth telling, and, for companies taxed in France, a tax reduction equal to 60% of the donation, all behind a French driver on his way to Formula 4.
That driver is entered in the FIA Karting World Championship, held at Le Mans Karting International from 17 to 20 September 2026. It is the global benchmark event of the category, run under the authority of the FIA, Federation Internationale de l'Automobile: your brand is not backing "a lad who does a bit of karting", it runs at an FIA-sanctioned world championship. See the event on the official FIA Karting website.
A donation of 1 000 €
costs you 400 €.
JB Racing is a French public-interest association under the loi 1901: it runs the project and supports drivers. For companies subject to French corporate tax, corporate giving (art. 238 bis of the French tax code) opens the right to a tax reduction equal to 60% of the donation, capped at 20 000 € or 5 ‰ of pre-tax turnover, whichever is higher, and can be carried forward over 5 years. The association issues the tax receipt (Cerfa). Companies taxed outside France are not covered by this scheme and build their partnership on the other levers below. The mechanism is set out in our article on corporate giving and motorsport.
Tax reduction equal to 60% of the donation (art. 238 bis of the French tax code), capped at 20 000 € or 5 ‰ of pre-tax turnover. Reserved for companies subject to French corporate tax. A 1 000 € donation = 400 € real cost.
Separate regime for French taxpayers: tax reduction equal to 66% of the donation (art. 200 of the French tax code), within 20% of taxable income. A 1 000 € donation = 340 € real cost.
Giving, sponsorship or in-kind support
A donation to the association, a tax reduction equal to 60% of the amount given for companies subject to French corporate tax, and a tax receipt. Symbolic benefits only (worth no more than 25% of the donation): a mention, a logo among the patrons, an occasional invitation. Four tiers, from 500 to 15 000 €.
See the giving tiers →A commercial contract with an invoice: a deductible expense and recoverable VAT. Unlimited benefits: the livery, the race suit, the helmet, the content, and above all the track day for your teams and your clients. Five formats, one of them at 0 €.
See the 5 formats →Tyres, equipment, transport, accommodation, printing, physical preparation, accountancy. It does not bring money in, it saves it: no cash outlay, and visibility matching the value of the contribution.
Offer a contribution →The track day
instead of the away day
Team cohesion budget, away-day line, team-building budget, staff committee funds: those lines are already signed off. The track day replaces them. You are buying what you would have bought anyway, except that this time the spend also backs a sporting project you can call your own.
- ✓Team-building format: your staff drive, Jaden Beye coaches, with a classification and a prize-giving at the end of the day.
- ✓Client hospitality format: paddock immersion, time with the driver and the technical crew, track time.
- ✓Included: exclusive use of the circuit, karts, full supervision.
- ✓A branded photo and video package handed over to the partner, ready to use for internal and external communications.
- ✓The budget mechanics are set out here: turning the staff budget into a track day.
Included in the sponsorship formats
From two-seater passenger runs to a private day for 15 people, with hospitality across several race weekends depending on the format. Also available on its own, quoted on request.
Arrange a track dayA costed trajectory towards single-seaters
20 races. Target: consistent top 5 finishes and the FIA Karting World Championship, at Le Mans Karting International from 17 to 20 September.
FFSA Academy, the step up to single-seaters. Your logo runs from 2026 and follows Jaden onto the single-seater in 2027.
Moving up the categories. Backing a 15-year-old French driver on this path is a tangible commitment, one you can put in front of your teams, your clients and your stakeholders.
Exposure, content and continuity
On track
Your brand on the livery, the race suit, the helmet, the awning and the team supports, across the 20 races of the season, including the FIA Karting World Championship, at Le Mans Karting International from 17 to 20 September 2026, under the authority of the Federation Internationale de l'Automobile. In 2027 the same livery carries over to the Formula 4 car: your exposure does not start again from scratch.
Online and internally
Instagram, TikTok and YouTube: race recaps, co-branded content, behind the scenes in the paddock. The jadenbeye.fr website and the partners page. The photo and video material shot during your track day is handed over for your own channels.
Visibility Partner: companies, content creators and public figures
The 0 € format is not reserved for companies. It is equally open to content creators, influencers, athletes, artists, public-facing executives and public figures. The principle is a mutual association of image: your name and your image join the livery of a driver entered in the FIA Karting World Championship, and you share the project with your own community. The project gains reach, you gain a credible brand territory: motorsport, performance, youth, and a path towards Formula 4.
What you get in concrete terms: presence on the livery and the race suit, mentions on social media (Instagram, TikTok, YouTube @jadenbeye), a listing on jadenbeye.fr, and access to the season photo and video content. No budget committed. How it works is set out here: visibility partner.
Press & media
Interviews, high-resolution imagery, accreditation and press pack on request. Newsrooms, podcasts, channels and specialist media: the driver and the JB Racing association answer directly.
The 5 partnership formats
From Principal Partner (from 30 000 €, project naming rights, dominant livery, private track day for 15 people and presence on the Formula 4 car in 2027) to Visibility Partner (0 €, a visibility exchange open to companies as well as content creators, influencers, athletes, artists and public figures: your name or your brand on the livery and the race suit, and you share the project with your own community). In between: Major Partner, Associate Partner and Support Partner. What a single-seater budget actually covers is set out in sponsoring a Formula 4 driver in 2027.
Sponsorship is a service: an invoice issued by the JB Racing association, a deductible expense and recoverable VAT. It does not open the right to the 60% tax reduction, which is reserved for charitable giving (route 1) and for companies subject to French corporate tax. To weigh up the two regimes: sponsorship or giving, which route to choose. With no dedicated budget, the 0 € format is explained here: visibility partner.
- ✓Statut de partenaire titre et naming du projet
- ✓Position dominante sur la livrée, la combinaison et le casque
- ✓Présence sur tous les supports officiels et la communication de saison
- ✓Journée circuit privatisée pour 15 collaborateurs, coachée par Jaden
- ✓Hospitalité sur 3 week-ends de course (accès paddock, immersion clients)
- ✓Vidéo co-brandée exclusive et séquence photo remise en droits d'usage
- ✓Interlocuteur direct et reporting d'exposition trimestriel
- ✓Présence sur la monoplace F4 en 2027
- ✓Logo sur la livrée et sur la combinaison
- ✓Présence sur les supports officiels et l'annonce de saison
- ✓Journée circuit pour 8 collaborateurs (piste, karts, encadrement)
- ✓Hospitalité sur 2 week-ends de course
- ✓Contenu dédié : reportage photo et vidéo aux couleurs de la marque
- ✓Citations régulières sur les réseaux tout au long de la saison
- ✓Reporting de saison et bilan d'exposition
- ✓Emplacement dédié sur la livrée ou sur la combinaison
- ✓Session circuit encadrée pour vos collaborateurs
- ✓1 week-end de course en immersion paddock
- ✓Citations régulières sur les réseaux et le site
- ✓Présence dans la liste officielle des partenaires
- ✓Bilan de saison avec indicateurs d'exposition
- ✓Emplacement dédié sur la livrée
- ✓Baptême bi-place pour 2 personnes
- ✓Mention dans la liste officielle des partenaires (site et réseaux)
- ✓Relais de l'annonce de partenariat en début de saison
- ✓Bilan de fin de saison
- ✓Votre marque sur la livrée et sur la combinaison
- ✓Relais du partenariat sur les réseaux du pilote
- ✓Mention dans la liste officielle des partenaires
- ✓Visuels et contenus fournis pour vos propres supports
- ✓En contrepartie : relais du projet auprès de votre audience
- ✓Aucun budget engagé, convention de partenariat signée
The 4 donation tiers
Supporter 500 € (200 € real cost) · Friend of the project 1 500 € (600 €) · Patron 5 000 € (2 000 €) · Principal Patron 15 000 € (6 000 €). Net amounts after the 60% tax reduction, for a company subject to French corporate tax.
Symbolic benefits only, capped at 25% of the donation: a mention, a logo among the patrons, an occasional invitation. Cerfa tax receipt issued by the JB Racing association. French individual donors come under article 200 of the French tax code (66%, so 340 € for a 1 000 € donation).
Become a patronTechnical Partner
Tyres, equipment, transport, accommodation, printing, physical preparation, accountancy. These contributions cut the season budget directly and earn visibility matching their value, without tying up any cash.
Offer a contributionA partnership set out in writing
JB Racing, loi 1901
Registered office: 9 rue des Colonnes, 75002 Paris. Articles of association available on request. More about the association.
Open budget
105 000 € in 2026 (KZ), 300 000 € in 2027 (Formula 4). A line-by-line forecast budget is shared before any commitment.
Contract, invoice or tax receipt
The document you receive depends on the format chosen. Exposure reporting and an end-of-season review are sent to partners.
Let us talk about the budget you already have
A thirty-minute conversation is enough to settle on the right route: tax-efficient giving, invoiced sponsorship, in-kind support or a visibility exchange. You can also start by reading why sponsor Jaden Beye or, if finding those budgets is your job, sponsorship manager and sponsorship developer.