The news
Results, behind the scenes, announcements and updates from the Jaden Beye project.
Sponsorship manager and sponsor developer: who finds the budgets?
Prospecting, building the offer, negotiation, activation, reporting: a close look at a little-known job, the difference between a sponsorship manager and a sponsor developer, and how the role is usually paid.
Sponsorship or patronage: which scheme should your company choose?
A 60% tax réduction or a deductible expense with recoverable VAT: the two routes do not have the same real cost, nor the same benefits in return. Comparison, decision criteria and how to combine them.
Sponsoring a Formula 4 Driver: What a 2027 Season Really Costs
A Formula 4 season costs €300,000 in 2027, compared with €105,000 in KZ in 2026. Here is where that money goes, the five sponsorship tiers and the real cost of a commitment once tax treatment is applied.
Corporate patronage and motorsport: how to deduct 60% of your donation
Article 238 bis of the French General Tax Code grants companies taxed in France a tax réduction of 60% of the amount paid. Here is the framework, the ceilings, the paperwork and the real cost of a donation to JB Racing, figures included.
Visibility Partner: Put Your Brand in Motorsport Without a Budget
Your brand on the livery and the race suit, without spending a single euro. The visibility partnership works as an exchange: you promote the project to your audience, JB Racing showcases your brand to its own.
Turning your works council budget into a corporate track day
The cohesion, offsite or works council budget already sits in your accounts. Here is how it becomes an exclusive track day, supervised and filmed, backed by a structured sports partnership.
JB Racing: the French non-profit association behind the single-seater path
JB Racing is a French non-profit association under the 1901 law, with its registered office at 9 rue des Colonnes, 75002 Paris, France. It runs the sporting project, supports drivers and gives every corporate partnership a legal framework.