Why sponsor
Jaden Beye?

A budget your company already has, better spent

Becoming a partner of Jaden Beye does not create a new budget line. In most cases, the operation is funded from envelopes that already exist: the staff committee budget, the seminar line, the team-building budget, the communications budget. You buy what you were going to buy anyway, and gain a brand asset on top.

And what you attach your brand to is not a weekend hobby: Jaden Beye is entered in the FIA Karting World Championship, held at Le Mans Karting International from 17 to 20 September 2026. It is the global benchmark event in the category, sanctioned by the FIA (Federation Internationale de l'Automobile). Your logo does not race at a regional meeting: it races on a world-level grid.

Three levers stack up, in this order: the budget already committed, the French 60 % tax incentive for companies taxed in France, and the CSR story. Full figures for each tier are set out in the sponsorship pack, and the companies already on board are listed on the partners page.

1. The budget that already exists: the track day replaces the seminar

The track day takes the place of the annual seminar or team-building event. Your teams drive, Jaden coaches, and the day ends with a classification and a prize giving. In a client-relations format, it becomes a paddock immersion on a race weekend. Track hire, karts, supervision and a branded photo and video sequence handed over to the partner are all included, ready to reuse on your own channels. The mechanism is set out in Turning the staff events budget into a track day.

2. The tax incentive: 60 % of the donation covered by the French state

Article 238 bis of the French Tax Code gives companies subject to French corporate tax a reduction equal to 60 % of the donation, capped at 20,000 EUR or 0.5 % of net revenue (whichever is higher), with a five-year carry-forward. A donation of 1,000 EUR therefore comes to 400 EUR, backed by a tax receipt. Patronage assumes no equivalent consideration in return: benefits stay symbolic, worth no more than 25 % of the donation. If you want full commercial benefits (livery, naming, track days, hospitality), sponsorship is the route: an invoice, a deductible business expense and recoverable VAT. Companies taxed outside France do not qualify for the 60 % scheme and work with us on a sponsorship basis, where the track day, the international exposure and the Formula 4 trajectory apply in exactly the same way. See Corporate patronage and motorsport and Sponsorship or patronage: which route to choose.

3. A CSR commitment that tells a story

Backing a 15-year-old French athlete on his way to Formula 4 gives your CSR policy something concrete: a commitment that is identifiable, dated, verifiable and worth sharing with your teams, your clients and your stakeholders. The sporting record stands up: runner-up in the 2025 Challenge Normand, selected for the FFSA French Junior Championship in his first full season, 20th French driver at the 2025 CDF and pole position at the Pierre Gasly Trophy in Anneville-Ambourville with a 51"680. A company with no budget can already join the project through the Visibility Partner tier, at 0 EUR: see Putting your brand into motorsport with no budget.

4. Visibility exchange: open to companies, creators and public figures

The Visibility Partner tier is not just for companies. It is open to content creators, influencers, athletes, artists, high-profile executives and public figures. The principle is a mutual image partnership, not an appeal for generosity: you commit no budget, your name and image join the livery of a driver entered in the FIA Karting World Championship, and you share the project with your community. The project gains reach, you gain a credible brand territory: motorsport, performance, youth, a path towards Formula 4.

What a Visibility Partner actually receives: presence on the livery and the race suit, credits on social media (Instagram, TikTok and YouTube @jadenbeye), a mention on this website, and access to the photo and video content produced throughout the season, ready to reuse on your own channels. The framework is the same as for a paying partner: one point of contact, a written agreement, a review at the end of the season. Full details of the tier are in Putting your brand into motorsport with no budget.

Continuity: your brand follows Jaden into Formula 4 in 2027

This is what sets the partnership apart from a one-off operation: your logo races from 2026 and moves with Jaden onto the single-seater in 2027. The 2026 season runs in KZ over 20 races, with a consistent top five and the FIA Karting World Championship as the targets, the latter held at Le Mans Karting International from 17 to 20 September 2026. Formula 4 with the FFSA Academy follows in 2027, then Formula 3 in 2028. The budgets are stated plainly: 105,000 EUR for the 2026 season, 300,000 EUR for the 2027 single-seater season. The full analysis is in Sponsoring a Formula 4 driver: what it really costs in 2027.

The structure: JB Racing, a French 1901 act association

The project is run by JB Racing, a French non-profit association under the 1901 act registered at 9 rue des Colonnes, 75002 Paris, which supports drivers as they progress. It handles the contracts and issues the document that fits your situation: contract, invoice or tax receipt depending on the tier. The budget forecast is shared in advance, a mid-season update is sent out and a full review is delivered at the end. Sporting management is handled by Matec Competition, led by Didier Blot, who worked with Pierre Gasly and Esteban Ocon before Formula 1. AUTOROOM and CAKEPRO are already backing the project. To understand the structure, read JB Racing: the 1901 act association behind a route to single-seaters and Sponsorship manager and developer sponsor. To discuss it directly: contact@jadenbeye.fr, +33 7 80 91 12 20.